The Best Free Tools for Keyword Research
Learning a bit more about free keyword tools can be very helpful for your keyword research. It's amazing that these tools are accessible for anyone to play around with to find profitable keywords to focus on. In addition to finding how many searches there are for each keyword, you're going to focus on a couple of other things as well.
The best of the bunch -- Google's Adwords keyword tool! This is a very effective way to find keywords. You'll discover how many searches there are for a given keyword each month. You can also get suggestions of other keywords you may want to focus on, based on terms Google sees as relevant. The human brain simply cannot come up with all these different combinations on its own, and Google makes it easy for you!
Another tool you can use is the Word Tracker free tool. This pulls from a different database than Google's, so you may want to check both of them to ensure that there are no large discrepancies. Remember -- no matter how good a keyword tool is, it takes common sense to ensure it is accurate. Word Tracker gives you the searches per day, versus searches per month like Google. Keep this in mind when comparing the figures.
After you have generated a list of keywords, it's time to analyze them for competition and profitability. Type the keywords you are considering into Google search bar. Paid ads will likely appear on the right-hand side.
If they do, the chances are good that money is being spent in the niche, and on that particular keyword. After all, if advertisers are advertising there, there is a reason! Also browse through different websites to see if there are products related to that niche. Doing a profitability search is a great way to ensure that you have a good chance of making money with a set of keywords.
Next, it's time to analyze your competition. Once again, the Google search engine is a great free tool that you can use. Simply type in the keyword you are focusing on into the Google search bar. What will appear are the webpages that contain that exact keyword or phrase.
An advanced method is to do the "intitle" search (intitle:keyword). You can also do in "an anchor" search (inanchor:keyword) to see who is truly optimizing their websites for a particular keyword. This gives you a feel for who your real competition is, and how difficult it will be to beat them in the search engines.
After you know that a keyword is highly searched, potentially profitable, and fairly easy to beat in the search engines, you know that is a good idea to go after it in either the free or paid listings!
As you can probably tell, using these free methods can be very time consuming. There are paid tools that can literally save you hours per day! It's well worth looking into these, if you're serious about your marketing.
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